Last updated: September 2026 · גרסה בעברית (הנוסח המחייב) · previous version (August 2026)
These Terms of Service ("Terms") govern your use of the messaging platform operated by WA Platform, Israeli registration no. 208273706 ("we", "us", "the Service"). By connecting a WhatsApp Business account or otherwise using the Service, you ("Client") agree to these Terms. The binding version of these Terms is the Hebrew version; this English text is provided for convenience.
The Service lets a Client connect its WhatsApp Business Account (WABA) via Meta Embedded Signup and operate an AI assistant plus messaging tools (shared inbox, message templates, broadcasts, business profile management, CRM) to communicate with the Client's own customers over WhatsApp. Where enabled, the same inbox and assistant may also serve additional channels connected by the Client - Facebook Messenger, Instagram messaging, a website chat widget, and the Client's own email mailbox - subject to the respective platform's terms.
You must be a business (or authorized to act for one), of legal age, and provide accurate information. You are responsible for safeguarding your account credentials and for all activity under your account. You may create additional team member logins for your account; team members act on your behalf and you remain fully responsible for their activity. Keep team access up to date and remove members who should no longer have access.
You will not: misuse or disrupt the Service; attempt unauthorized access; use it to violate any law or third-party rights; send malware; or exceed applicable rate limits. We may throttle, suspend, or terminate accounts that violate these Terms or generate high block/report rates.
You are responsible for the content you configure the assistant to send, for the accuracy of your knowledge base and business information, and for obtaining valid consent from your customers. You retain ownership of your content; you grant us the limited rights needed to operate the Service on your behalf.
The assistant's replies are generated automatically by artificial-intelligence technology. While the Service is designed to answer only from information you approve, AI-generated responses may contain errors, omissions or inaccuracies. You are solely responsible for reviewing the assistant's configuration, monitoring its conversations, and correcting or overriding its answers. We shall not be liable for any damage, loss, commitment, mispricing, or claim arising from an incorrect, incomplete or inappropriate response provided by the assistant to you or to your customers. Binding commitments to your customers (prices, availability, legal or medical statements) are yours alone. By using the Service you acknowledge and accept these limitations.
Paid plans are subscriptions that renew automatically (monthly or yearly, per your selection at checkout) and are charged to your saved payment method until cancelled. You may cancel at any time from the console; cancellation stops future renewals and the Service remains active until the end of the period already paid for.
VAT: listed plan and add-on prices are exclusive of VAT; Israeli VAT at the statutory rate is added at checkout and on every charge, and the total charged amount (including VAT) is displayed before payment.
Overage ("extra conversations"): conversations beyond your plan's monthly quota are billed automatically to your saved payment method at the per-conversation rate shown in the management console. The rate may be updated from time to time; the applicable current rate is always displayed in the console (and the rate in effect at signup is presented at checkout). This automatic overage billing applies only where you have consented to it (at checkout or by selecting it in the console), and you may disable it at any time from the console - in which case the assistant simply pauses when the quota is reached and resumes at the start of the next cycle (incoming messages continue to be received in your inbox). Prepaid conversation packs and paid add-ons (such as media processing) are charged as presented at purchase.
WhatsApp conversation/message charges billed by Meta are your responsibility and are governed by Meta's pricing.
The Service relies on third parties including Meta (WhatsApp Cloud API), Anthropic (AI), MongoDB Atlas, and Render. Your use is also subject to their terms. We are not responsible for third-party outages or changes.
The Service, including its software and interfaces, is owned by us and protected by law. These Terms grant you a limited, non-exclusive, non-transferable right to use the Service; no other rights are granted.
Data handling is described in our Privacy Policy. Each Client's data is isolated and never shared with other Clients.
The Service is provided "as is" and "as available" without warranties of any kind, to the maximum extent permitted by law. We do not warrant that the Service will be uninterrupted, error-free, or that AI responses will be accurate for every case.
To the maximum extent permitted by law, we will not be liable for indirect, incidental, special, consequential, or punitive damages, or for lost profits or data. Our aggregate liability will not exceed the amounts you paid us for the Service in the 3 months preceding the claim.
You will indemnify and hold us harmless from claims arising out of your content, your use of the Service, or your violation of these Terms or applicable law.
You may disconnect at any time. We may suspend or terminate the Service for violations, non-payment, or as required by Meta or law. Upon deauthorization, stored access tokens are revoked and data may be deleted on request.
After a subscription ends: the assistant stops responding and outbound messaging from the console is disabled, while your console remains available in read-only mode. Approximately 30 days after the subscription ends, the connected number is disconnected from the platform (a WhatsApp Business app on your phone keeps working independently). Approximately 90 days after the subscription ends, stored conversations, contacts and CRM data are permanently deleted. We send reminder notices before each step, and you can export your data or renew at any time before deletion - renewal restores the Service.
We apply reasonable, industry-standard security measures in line with the Israeli Data Security Regulations (2017) and our Privacy Policy, but no system is immune and we do not warrant against unauthorised access, cyber-attacks or leaks. The Client secures its own and its team's credentials and devices, enables two-factor authentication where offered, removes departed team members, secures the systems and keys it connects, and exports and backs up its data periodically. We will notify the Client of a serious security incident affecting its data within a reasonable time and as required by law; the Client, as the controller, handles regulator and data-subject notifications. We are not liable for incidents originating in the Client's acts or omissions, the Client's systems or vendors, our third-party providers, or attacks that could not be prevented by reasonable means; the liability cap in section 11 applies in any event.
The limitations and exclusions in section 11 apply to every cause of action (contract, tort including negligence, statute or otherwise), even if we knew or should have known of the possibility of damage, and reflect the allocation of risk embodied in the price. Without limitation, we are not liable for assistant answers, actions or omissions; decisions the Client makes on the basis of reports, analytics or summaries produced by the Service; loss of data the Client did not export or back up; decisions, restrictions, blocks or charges of Meta or any third-party provider; acts of end-customers or third parties; or the Client's content, systems or integrations. The Client's sole and exclusive remedy for a Service fault is repair within a reasonable time or, at our discretion, a credit equal to the pro-rata fee for the unavailable period, subject to the cap. The indemnity in section 12 also covers regulatory fines, penalties and enforcement proceedings caused by the Client's acts; demands, charges or sanctions of Meta or any channel provider caused by the Client's conduct; claims that the Client's content or knowledge base infringes intellectual property, privacy or other rights; and our reasonable costs of responding to subpoenas, disclosure demands or legal proceedings concerning the Client's account or data. We will notify the Client of such a claim and allow it to participate in the defence; no settlement binds us without our consent. We may suspend an account or channel immediately and without prior notice where we believe there is a risk to the Service's security, other clients, the platform's standing with Meta or a third party, or a suspicion of unlawful use, and will notify the Client as soon as possible; notwithstanding the deletion schedule, we may retain data as needed to comply with law, resolve disputes, collect debts or protect our rights.
We may update these Terms; the "Last updated" date reflects the latest version. Continued use after changes constitutes acceptance.
These Terms are governed by the laws of the State of Israel, and disputes are subject to the competent courts of Israel, unless mandatory law provides otherwise.
WA Platform · Registration no. 208273706 · WhatsApp: +972-50-4354477 · support@waplatforms.com.